Remaining frameworks

Graphology - is the study of images within a piece of text. 

Pragmatics - is the study of the 'underlying' meaning once you look at the text in context.
Discourse structure - is the organisation of the text. 

An example of graphology is the o2 logo. There is a meaning behind it of the symbol o2 is also the symbol for oxygen. The company could have done this as a implied meaning that you need their phone services to survive. 


An example of pragmatics is: 
" oh well done!" As it stands this is a compliment to someone however if we were to know the context it could have been said in a sarcastic manner. For example the person who is being congratulated could have done something silly like spill a glass of water over the floor. In this context it would have been said in a sarcastic manner.

The discourse structure in a formal letter starts with the date, your name, address and your position (if it is work based)in the top right hand corner. You then would write the recievers name and adress in the left hand corner. You would then begin your letter with 'Dear Sir or Madam', 'To whom it may concern' or 'Dear (Persons name)'. This would indicate the introduction as such of the letter. The main body of writing would be the middle of the text. You would add the date you have written the letter near where you started writing. Finally you would end the letter with 'Sincerly' or 'yours faithfully' underneath the body of writing, this would indicate the last part of the text.

The discourse structure of a website would vary with the target audience and context. Text would be seperated into sections which are related, for example a paragraph about a pug would be seperate to a paragraph about a german shepard. Website owners make it easier for people to find what they are looking for using sub headings for each paragraph. Sometimes points would be listed like a recipe for easier access.